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2019 MED-Project Annual
Report
Alameda County, California
March 1, 2020
Prepared By: MED-Project LLC
Submitted To: Alameda County, Department of Environmental Health
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Table of Contents
Table of Contents ........................................................................................................ 2
I. Executive Summary ............................................................................................... 4
II. Participating Producers ......................................................................................... 5
III. Sharps Collection Method and Weight ............................................................... 5
A. Kiosks .................................................................................................................... 5
B. Mail-Back Services ................................................................................................... 5
C. Take-Back Events .................................................................................................... 5
D. Total Weight of Collected Sharps .............................................................................. 5
IV. Sharps Collection Weight ....................................................................................... 5
V. Sharps Kiosk Drop-Off Site Locations .................................................................... 6
VI. Mail-Back Services ................................................................................................. 6
VII. Take-Back Events .............................................................................................. 6
VIII. Disposal and Transporter Information .............................................................. 6
A. Transporter Information........................................................................................... 6
B. Disposal Facility Information..................................................................................... 6
IX. Safety and Security Report .................................................................................... 6
X. Educational Efforts and Public Outreach ................................................................ 7
A. Public Education Activities ........................................................................................ 7
B. Outreach Activities .................................................................................................. 7
C. Evaluation Activities ................................................................................................. 7
XI. Program Goals ....................................................................................................... 7
A. Collection Goals and Outreach .................................................................................. 7
XII. Expenditures ..................................................................................................... 8
Appendix A ................................................................................................................11
List of Program Participants ..........................................................................................11
Appendix B ................................................................................................................17
Sharps Kiosk Collection Data .........................................................................................17
Appendix C ................................................................................................................19
Sharps Household Hazardous Waste Facilities ................................................................19
Appendix D ................................................................................................................20
Sharps Mail-Back Services ............................................................................................20
Appendix E ................................................................................................................21
Sharps Take-Back Events .............................................................................................21
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Appendix F ................................................................................................................22
Sharps Transporters .....................................................................................................22
Appendix G ................................................................................................................23
Sharps Disposal Facilities ..............................................................................................23
Appendix H ................................................................................................................24
Safety and Security Report ...........................................................................................24
Appendix I ................................................................................................................25
MED-Project Website Pages ..........................................................................................25
Appendix J ................................................................................................................34
Website Statistics ........................................................................................................34
Appendix K ................................................................................................................35
MED-Project Sharps Brochures and Posters ....................................................................35
Appendix L ................................................................................................................46
Brochure and Poster Distribution ...................................................................................46
Appendix M ...............................................................................................................47
Social Media and Promotion Activity ..............................................................................47
Social Media Posts .......................................................................................................47
Email Blast Activity.......................................................................................................53
MED-Project Website Posts ...........................................................................................54
Appendix N ................................................................................................................55
Media Outreach Summary ............................................................................................55
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I. Executive Summary
MED-Project LLC (“MED-Project”) operates a Product Stewardship Plan for Sharps from
Households (“Plan”) in the County of Alameda under the Alameda County Safe Consumer-
Generated Sharps Disposal Ordinance No. 2015-53, Alameda Municipal Code Chapters 6.54.010
– 6.54.180 (“Ordinance”). This 2019 County of Alameda Annual Sharps Report (“Report”)
describes the activities of MED-Project between January 1, 2019, to December 31, 2019 (the
“Reporting Period”) in compliance with Ordinance Section 6.54.120. All capitalized terminology
not defined in this annual report is derived from the approved Plan dated January 31, 2018, as
amended on March 26, 2018.
MED-Project began implementing the Product Stewardship Program (“Program”) and began
Sharps collection in 2018 under the initial Plan dated January 31, 2018, as amended on March
26, 2018, and approved by the Alameda County, Department of Environmental Health
(“Department”) on March 26, 2018.
During 2019, MED-Project gave priority to establishing Sharps Kiosk Drop-Off Sites throughout
Alameda County, conducting Take-Back Events in alignment with approved Plan goals, and
performing outreach to eligible pharmacies, community organizations, local government
agencies, health associations, and Law Enforcement Agencies (“LEAs”) throughout Alameda
County. As a result of these efforts, MED-Project’s Program collected and disposed of “Sharps”
(as defined in Plan Section V) collected from 38 Sharps Kiosk Drop-Off Sites, four Household
Hazardous Waste Facilities, residential Mail-Back Services, and seven Take-Back Events in 2019.
Sharps kiosks were installed in pharmacies and LEAs that meet all local, state, and federal
requirements and that executed agreements with MED-Project. In addition, outreach and
educational materials were distributed upon request and to all newly activated Sharps Kiosk
Drop-Off Sites, including signage and/or brochures.
MED-Project continues to communicate with Sharps Kiosk Drop-Off Site Hosts participating in
the Program to coordinate and monitor implementation as well as ensure materials for
Residents are available at all participating Sharps Kiosk Drop-Off Sites.
As outlined in the approved Plan, the ultimate goal of the Program is to provide Alameda
County Residents with convenient, safe, and accessible methods to dispose of Sharps. MED-
Project anticipates a steady increase in Sharps Kiosk Drop-Off Sites throughout 2020 as a result
of outreach, educational, and promotional Program activities, especially if there is an increase in
retail chain pharmacy participation.
The following sections of the Report address the specific reporting requirements in Ordinance
Section 6.54.120. Each section of the Report restates the corresponding Ordinance requirement
and provides the required information.
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II. Participating Producers
Ordinance Sec. 6.54.120.A.1: “A list of Producers participating in the Product Stewardship
Plan.”
See Appendix A; List of Program Participants.
III. Sharps Collection Method and Weight
Ordinance Sec. 6.54.120.A.2: “The amount, by weight, of Sharps collected, including the
amount by weight from each collection method used.”
A. Kiosks
− MED-Project collected 25,256 pounds of Sharps through Kiosk Drop-Off Sites.
− MED-Project collected 15,341 pounds of Sharps through Household Hazardous Waste
Locations.
See Appendix B; Sharps Kiosk Collection Data.
See Appendix C; Sharps Household Hazardous Waste Facilities.
B. Mail-Back Services
− MED-Project collected 75.15 pounds of Sharps through Mail-Back Services.
See Appendix D; Sharps Mail-Back Services.
C. Take-Back Events
− MED-Project collected 1,043 pounds directly from Residents at Take-Back Events.
See Appendix E; Sharps Take-Back Events.
D. Total Weight of Collected Sharps
− MED-Project collected a total of 41,715 pounds of Sharps through all methods.
IV. Sharps Collection Weight
Ordinance Sec. 6.54.120.A.3: “The weight of Sharps collected and number of pickups, and
the quantity of outer containers (if applicable), for each collection site.”
See Appendix B; Sharps Kiosk Collection Data.
See Appendix C; Sharps Household Hazardous Waste Facilities.
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V. Sharps Kiosk Drop-Off Site Locations
Ordinance Sec. 6.54.120.A.4: “A list of drop-off sites.”
See Appendix B; Sharps Kiosk Collection Data.
See Appendix C; Sharps Household Hazardous Waste Facilities.
VI. Mail-Back Services
Ordinance Sec. 6.54.120.A.5: “The number of mail-back containers provided to County
residents, and how many were returned during the reporting period.”
− MED-Project distributed 127 mail-back Sharps Containers directly to Residents.
− MED-Project received 23 returned mail-back Sharps Containers.
See Appendix D; Sharps Mail-Back Services.
VII. Take-Back Events
Ordinance Sec. 6.54.120.A.6: “The dates and locations of collection events held, if
applicable, and the quantities by weight returned at those events.”
See Appendix E; Sharps Take-Back Events.
VIII. Disposal and Transporter Information
Ordinance Sec. 6.54.120.A.7: “The transporters used and the disposal facility or facilities
used for all Sharps.”
A. Transporter Information
See Appendix F; Sharps Transporters.
B. Disposal Facility Information
See Appendix G; Sharps Disposal Facilities.
IX. Safety and Security Report
Ordinance Sec. 6.54.120.A.8: “Whether any safety or security problems occurred during
collection, transportation or disposal of Sharps during the reporting period and, if so, what
changes have or will be made to policies, procedures or tracking mechanisms to alleviate the
problem and to improve safety and security in the future, this portion of the report may be
submitted under separate cover clearly marked ‘Safety and Security Report’.”
See Appendix H; Safety and Security Report.
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X. Educational Efforts and Public Outreach
Ordinance Sec. 6.54.120.A.9: “A description of the public education, outreach and
evaluation activities implemented during the reporting period.”
A. Public Education Activities
MED-Project provided a variety of public education activities during the Reporting Period,
including providing disposal instructions for Sharps kiosks and Mail-Back Services, maintaining a
website and toll-free number that provide information on the proper disposal of Sharps waste,
collection, and disposal options available through MED-Project, and providing outreach
materials. The website, toll-free number, and outreach materials, such as posters and
brochures, were available in English, Spanish, Chinese, Tagalog, and Vietnamese.
MED-Project website information and statistics are provided in Appendices I and J, respectively.
See Appendix K for examples of brochures and posters. See Appendix L for brochure and poster
distribution information.
B. Outreach Activities
MED-Project conducted the following outreach activities during the Reporting Period: provided
print and digital advertisement campaigns, distributed signage and/or brochures, posted
information on social media sites, and sent email blasts.
Examples of MED-Project's brochures and posters are provided in Appendix K and brochure and
poster distribution information is provided in Appendix L. A list of social media and promotion
activities is provided in Appendix M. The reach percentage for each campaign is provided in the
Media Outreach Summary. See Appendix N.
C. Evaluation Activities
Consistent with Ordinance Section 6.54.100.A.4, MED-Project will conduct the first biennial
survey 30 or more days after the draft survey questions are submitted to the Department for
review and comment. Draft survey questions were submitted to the Department for review and
comment on January 26, 2020. Survey results will be posted on the MED-Project website within
90 days of the end of the survey period.
XI. Program Goals
Ordinance Sec. 6.54.120.A.10: “A summary of the Product Stewardship Plan's goals, the
degree of success in meeting those goals in the past year, and, if any goals have not been met,
what effort will be made to achieve the goals in the next year.”
A. Collection Goals and Outreach
The collection of Sharps began at 28 Kiosk Drop-Off Sites in Q3 2018. During 2019, Sharps
kiosk implementation and collection continued and resulted in 38 active Sharps Kiosk Drop-Off
Sites. MED-Project’s long-term goal is to have 55 Sharps Kiosk Drop-Off Sites within three years
and continues to strive towards this goal. Refer to Sections III and VI of this Report for specific
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collection information. Figure 1 shows a graphical representation of how MED-Project strove to
meet service convenience and collection goals during the Reporting Period.
MED-Project continued collector outreach by sending letters to potential Sharps Kiosk Drop-Off
Sites on September 16, 2019. MED-Project made phone calls and sent emails to eligible sites
that did not respond to the letter. Eligible non-participating sites were contacted monthly until
either the site began participating in the Program or the site indicated they no longer wanted to
be considered for participation.
MED-Project maintained a toll-free number for a call center and the MED-Project website to
provide information to Residents, as well as provided information through social media postings.
MED-Project increased public awareness of the Program in 2019 through the placement of
animation advertisements on digital campaigns and the addition of video and radio public
service announcements in English, Spanish, Chinese, Tagalog, and Vietnamese to the MED-
Project website.
As required by the Ordinance 6.54.100.A.4 and described above, MED-Project will conduct its
first biennial survey of Residents and of pharmacists, veterinarians, and health professionals
who interact with patients during 2020.
XII. Expenditures
Ordinance Sec. 6.54.120.A.11: “The total expenditures of the Product Stewardship Plan
during the reporting period.”
The total Program expenditures for the Reporting Period were $376,423.79.1
1 Final total Program expenditures pending 2020 tax accrual confirmation.
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Figure 1: Map of Existing Sharps Drop-Off Sites
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Appendix A
List of Program Participants
The list below includes Program participants in the specified Reporting Period.
PARENT COMPANY COMPANY
Abbott Diabetes Care Abbott Diabetes Care
AbbVie Inc. AbbVie Inc.
Aegerion Pharmaceuticals, Inc. Aegerion Pharmaceuticals, Inc.
Al Jazeera Pharmaceutical Industries Ltd Al Jazeera Pharmaceutical Industries Ltd
Alvogen Pharma US, Inc. Almaject, Inc.
AMAG Pharmaceuticals, Inc. AMAG Pharma USA, Inc.
AMAG Pharmaceuticals, Inc. AMAG Pharmaceuticals, Inc.
Amgen Inc. Amgen Inc.
Amgen Inc. Amgen USA
Amgen Inc. Immunex Corporation
Amgen Inc. Onyx Pharmaceuticals
Amneal Pharmaceuticals LLC Amedra Laboratories LLC
Amneal Pharmaceuticals LLC Impax Laboratories, Inc.
Amneal Pharmaceuticals LLC Lineage Therapeutics Inc.
Amphastar Pharmaceuticals, Inc. Amphastar Pharmaceuticals, Inc.
Amphastar Pharmaceuticals, Inc. International Medication Systems, LTD
Apotex Holdings, Inc. ApoPharma USA, Inc.
Apotex Holdings, Inc. Apotex Corp.
AstraZeneca LP AstraZeneca LP
AstraZeneca Pharmaceuticals LP AstraZeneca Pharmaceuticals LP
Bausch Health Companies Bausch Health Companies
Bausch Health Companies Salix
Bayer HealthCare LLC Bayer HealthCare LLC
Bayer HealthCare LLC Bayer HealthCare Pharmaceuticals Inc.
Bayer Healthcare Pharmaceuticals LLC Bayer Healthcare Pharmaceuticals LLC
Becton, Dickinson and Company Becton, Dickinson and Company
Biogen Inc. Biogen Inc.
BioMarin Pharmaceutical Inc. BioMarin Pharmaceutical Inc.
Bristol-Myers Squibb Company Bristol-Myers Squibb Company
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PARENT COMPANY COMPANY
Bristol-Myers Squibb Company Bristol-Myers Squibb Sanofi Pharmaceuticals
Holding Partnership
Bristol-Myers Squibb Company Celgene Corporation
Bristol-Myers Squibb Company E.R. Squibb & Sons, LLC
Bristol-Myers Squibb Company Medarex, LLC
Bristol-Myers Squibb Company ZymoGenetics, Inc.
CSL Behring, LLC CSL Behring, LLC
Covis Pharmaceuticals, Inc. Covis Pharmaceuticals, Inc.
Dr. Reddy's Laboratories, Inc Dr. Reddy's Laboratories Louisiana, LLC
Dr. Reddy's Laboratories, Inc Dr. Reddy's Laboratories Tennessee, LLC
Dr. Reddy's Laboratories, Inc Dr. Reddy's Laboratories, Inc
Dr. Reddy's Laboratories, Inc Promius Pharma, LLC
Eli Lilly and Company Eli Lilly and Company
Eli Lilly and Company ImClone Systems, LLC
EMD Serono, Inc. EMD Serono, Inc.
Endo Pharmaceuticals Inc. Anchen Pharmaceuticals, Inc. (d/b/a Par
Pharmaceutical)
Endo Pharmaceuticals Inc. Auxilium Pharmaceuticals, Inc.
Endo Pharmaceuticals Inc. BOCA Pharmacals, Inc.
Endo Pharmaceuticals Inc. DAVA Pharmaceuticals, Inc.
Endo Pharmaceuticals Inc. Endo Pharmaceuticals Inc.
Endo Pharmaceuticals Inc. Generics Bidco I, LLC (d/b/a Par Pharmaceutical)
Endo Pharmaceuticals Inc. Generics Bidco II, LLC (d/b/a Par Pharmaceutical)
Endo Pharmaceuticals Inc. Innoteq, Inc. (d/b/a Par Pharmaceutical)
Endo Pharmaceuticals Inc. Par Pharmaceutical Companies, Inc.
Endo Pharmaceuticals Inc. Par Pharmaceutical, Inc.
Endo Pharmaceuticals Inc. Par Pharmaceuticals, Inc. (d/b/a Par
Pharmaceutical)
Endo Pharmaceuticals Inc. Par Sterile Products, LLC (d/b/a Par
Pharmaceutical)
Endo Pharmaceuticals Inc. Quartz Specialty Pharmaceuticals, LLC (d/b/a Par
Pharmaceutical)
Endo Pharmaceuticals Inc. Vintage Pharmaceuticals, Inc. (d/b/a Par
Pharmaceutical)
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PARENT COMPANY COMPANY
Endo Pharmaceuticals Inc. Vintage Pharmaceuticals, LLC (d/b/a Par
Pharmaceutical)
Fera Pharmaceuticals, LLC Fera Pharmaceuticals, LLC
Ferring Pharmaceuticals Inc. Ferring Pharmaceuticals Inc.
Fresenius Kabi USA, LLC Fresenius Kabi USA, LLC
GlaxoSmithKline, LLC GlaxoSmithKline, LLC
GlaxoSmithKline, LLC Novartis Consumer Health, Inc.
Grifols Shared Services North America Inc. Grifols Biologicals LLC
Grifols Shared Services North America Inc. Grifols Therapeutics LLC
Grifols Shared Services North America Inc. Instituto Grifols S.A.
Grifols Shared Services North America Inc. Laboratorios Grifols S.A.
Grifols Shared Services North America Inc. Talecris Biotherapeutics, Inc.
Heritage Pharmaceuticals Inc. Heritage Pharmaceuticals Inc.
Hikma Americas Hikma Americas
Hikma International Pharmaceuticals LLC Hikma International Pharmaceuticals LLC
Hikma Pharmaceuticals LLC Hikma Pharmaceuticals LLC
Hikma Pharmaceuticals PLC Hikma Pharmaceuticals PLC
Hikma Pharmaceuticals, PLC Hikma Germany - Hikma Pharma GmbH
Hikma Pharmaceuticals, PLC Hikma Germany - Thymoorgan
Hikma Pharmaceuticals, PLC Hikma Pharmaceutcals USA, Inc.—Non-Injectables
Manufacturing Facility
Hikma Pharmaceuticals, PLC Hikma Pharmaceuticals USA, Inc. Headquarters
Hikma Pharmaceuticals, PLC Hikma Pharmaceuticals USA, Inc.—Distribution
Warehouse
Hikma Pharmaceuticals, PLC Hikma Pharmaceuticals USA, Inc.—Injectable
Manufacturing Facility
Hikma Pharmaceuticals, PLC Hikma Pharmaceuticals USA, Inc.—Research &
Development
Hikma Pharmaceuticals, PLC Hikma Pharmaceuticals, PLC
Hikma Pharmaceuticals, PLC Hikma Saudi Arabia
Hikma Portugal Hikma Portugal
Horizon Therapeutics plc. Horizon Orphan LLC
Horizon Therapeutics plc. Horizon Pharma USA, Inc.
Horizon Therapeutics plc. Horizon Therapeutics plc.
Horizon Therapeutics plc. Horizon Therapeutics, Inc.
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PARENT COMPANY COMPANY
Horizon Therapeutics plc. HZNP USA, Inc.
Ipsen Biopharmaceuticals, Inc Ipsen Biopharmaceuticals, Inc
Johnson & Johnson Actelion
Johnson & Johnson Animas Corporation
Johnson & Johnson Janssen Biotech, Inc.
Johnson & Johnson Johnson & Johnson
Kaleo Inc. Kaleo Inc.
L. Perrigo Company Athena Neurosciences, LLC
L. Perrigo Company Cobrek Pharmaceuticals, Inc.
L. Perrigo Company Elan Pharmaceuticals, LLC
L. Perrigo Company L. Perrigo Company
L. Perrigo Company Paddock Laboratories, LLC
L. Perrigo Company Perrigo Company of Tennessee
L. Perrigo Company Perrigo Corporation Designated Activity Company
L. Perrigo Company Perrigo Diabetes Care LLC
L. Perrigo Company Perrigo Florida, Inc.
L. Perrigo Company Perrigo LLC
L. Perrigo Company Perrigo New York, Inc.
L. Perrigo Company Perrigo Pharma International Designated Activity
Company
L. Perrigo Company Perrigo Pharmaceuticals Company
LifeScan Scotland Ltd. LifeScan Scotland Ltd.
Lupin Pharmaceuticals. Inc GAVIS Pharma LLC
Lupin Pharmaceuticals. Inc GAVIS Pharmaceuticals LLC
Lupin Pharmaceuticals. Inc Lupin Ltd.
Lupin Pharmaceuticals. Inc Lupin Pharmaceuticals, Inc.
Lupin Pharmaceuticals. Inc Lupin Pharmaceuticals. Inc
Lupin Pharmaceuticals. Inc Novel Laboratories Inc.
McKesson Corporation Cypress Medical Products LLC
MedImmune Biologics, Inc MedImmune Biologics, Inc
MedImmune LLC MedImmune LLC
Merck & Co., Inc. Cherokee Pharmaceutical LLC
Merck & Co., Inc. Cubist Pharmaceuticals
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PARENT COMPANY COMPANY
Merck & Co., Inc. Intervet, Inc., doing business as Merck Animal
Health
Merck & Co., Inc. Merck & Co., Inc.
Merck & Co., Inc. Merck Sharp & Dohme Corp.
Merck & Co., Inc. Organon Teknika Corporation, LLC
Merck & Co., Inc. Organon Teknika LLC
Merck & Co., Inc. Organon USA Inc.
Merz North America, Inc. Merz North America, Inc.
Micro Labs USA Inc Micro Labs USA Inc
Mylan Inc. Mylan Institutional LLC
Mylan Inc. Mylan Pharmaceuticals, Inc.
Mylan Inc. Mylan Specialty L.P.
Mylan Teoranta Mylan Teoranta
Norbrook Laboratories Limited Norbrook Laboratories Limited
Norbrook Laboratories Limited Norbrook, Inc.
Nostrum Laboratories, Inc. Nostrum Laboratories, Inc.
Novartis Group Companies Alcon Laboratories, Inc.
Novartis Group Companies Eon Labs, Inc.
Novartis Group Companies Fougera Pharmaceuticals Inc.
Novartis Group Companies Novartis Group Companies
Novartis Group Companies Novartis Pharmaceuticals Corporation
Novartis Group Companies Sandoz Inc.
Novo Nordisk Inc. Novo Nordisk Inc.
Novo Nordisk Inc. Novo Nordisk Pharma Inc
Perrigo Company of South Carolina, Inc. Perrigo Company of South Carolina, Inc.
Pfizer Inc. Greenstone LLC
Pfizer Inc. Meridian Medical Technologies, Inc.
Pfizer Inc. Pfizer Inc.
Pharming Healthcare Inc. Pharming Healthcare Inc.
Regeneron Pharmaceuticals, Inc Regeneron Pharmaceuticals, Inc
Roche Holdings Genentech USA, Inc.
Roche Holdings Genentech, Inc.
Roche Holdings Roche Diabetes Care, Inc.
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PARENT COMPANY COMPANY
Roche Holdings Roche Diagnostics Corporation
Roche Holdings Roche Holdings
Sanofi-Aventis US LLC. Sanofi-Aventis US LLC.
Shire HGT, Inc. Shire HGT, Inc.
Sun Pharmaceutical Industries, Inc. Caraco Pharma, Inc.
Sun Pharmaceutical Industries, Inc. Ranbaxy Laboratories Limited
Sun Pharmaceutical Industries, Inc. Sun Pharmaceutical Industries, Inc.
Takeda Pharmaceuticals U.S.A., Inc. Baxalta US Inc.
Takeda Pharmaceuticals U.S.A., Inc. Dyax Corporation
Takeda Pharmaceuticals U.S.A., Inc. Shire Human Genetic Therapies, Inc.
Takeda Pharmaceuticals U.S.A., Inc. Shire NPS Pharmaceuticals (f/k/a NPS
Pharmaceuticals, Inc.)
Takeda Pharmaceuticals U.S.A., Inc. Shire Orphan Therapies Inc.
Takeda Pharmaceuticals U.S.A., Inc. Shire Pharmaceuticals LLC
Takeda Pharmaceuticals U.S.A., Inc. Shire ViroPharma, Inc.
Takeda Pharmaceuticals U.S.A., Inc. Takeda Pharmaceuticals U.S.A., Inc.
Takeda Pharmaceuticals U.S.A., Inc. ViroPharma Biologics Inc.
Teva Pharmaceuticals USA, Inc. Teva Neuroscience Inc.
Teva Pharmaceuticals USA, Inc. Teva Pharmaceuticals USA, Inc.
UCB Inc. UCB Inc.
United Therapeutics Corporation United Therapeutics Corporation
Upsher-Smith Laboratories, LLC Upsher-Smith Laboratories, LLC
US WorldMeds, LLC Solstice Neurosciences, LLC
US WorldMeds, LLC US WorldMeds, LLC
Table 1: List of Program Participants
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Appendix B
Sharps Kiosk Collection Data
The locations of Sharps collection from Kiosk Drop-Off Sites in the County during the Reporting Period.
SITE ADDRESS CITY ZIP POUNDS PICK-UPS CONTAINERS
Alameda Hospital 2070 Clinton Avenue Alameda 94501 183 7 7
Berkeley Police Department 2100 Martin Luther King Jr Wy Berkeley 94704 628 24 24
Capsule Pharmacy 25570 Mowry Avenue #11 Fremont 94538 634 23 23
CVS Pharmacy # 0331 2000 Driscoll Road Fremont 94539 795 26 26
CVS Pharmacy # 0414 14869 E 14th Street San Leandro 94578 713 26 26
CVS Pharmacy # 0816 22501 Foothill Boulevard Hayward 94541 726 26 26
CVS Pharmacy # 3024 7201 Regional Street Dublin 94568 819 26 26
CVS Pharmacy # 8431 7200 Bancroft Avenue Oakland 94605 704 25 25
CVS Pharmacy # 9099 4020 Fremont Hub Fremont 94538 835 26 26
CVS Pharmacy # 9255 931 Marina Village Parkway Alameda 94501 840 25 26
CVS Pharmacy # 9378 4100 Redwood Road Oakland 94619 768 25 25
CVS Pharmacy # 9397 4405 1st Street Livermore 94551 747 26 26
CVS Pharmacy # 9494 35080 Newark Boulevard Newark 94560 851 26 27
CVS Pharmacy # 9622 243 W Jackson Street Hayward 94544 720 25 25
CVS Pharmacy # 9635 1550 E 14th Street San Leandro 94577 755 26 26
CVS Pharmacy # 9678 1500 1st Street Livermore 94550 679 23 23
CVS Pharmacy # 9876 699 Lewelling Boulevard San Leandro 94579 730 24 24
CVS Pharmacy # 9904 3667 Castro Valley Boulevard Castro Valley 94546 861 26 27
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SITE ADDRESS CITY ZIP POUNDS PICK-UPS CONTAINERS
CVS Pharmacy # 9957 344 Thomas L Berkeley Way Oakland 94612 599 19 19
CVS Pharmacy # 10119 6750 Bernal Avenue Pleasanton 94566 751 26 26
CVS Pharmacy # 10121 2655 Telegraph Avenue Berkeley 94704 876 25 27
CVS Pharmacy # 10199 26059 Mission Boulevard Hayward 94544 783 26 26
CVS Pharmacy # 10924 3010 Bernal Avenue Pleasanton 94566 752 26 26
Haller’s Pharmacy & Medical Supply 37323 Fremont Boulevard Fremont 94536 758 26 27
Highland Hospital Outpt Pharmacy 1411 East 31st Street Oakland 94602 178 6 6
Kaiser Permanente Dublin 3100 Dublin Boulevard Dublin 94568 458 12 12
Kaiser Permanente Pharmacy #241 3000 Los Positas Livermore 94551 1,307 38 38
Kaiser Pleasanton South #471 7601 Stoneridge Pleasanton 94588 1,311 40 40
Mission Pharmacy 22138 Mission Boulevard Hayward 94541 171 6 6
New Oakland Lake Merritt 250 E 18th Street, 3rd FL Oakland 94606 139 5 5
New Oakland Pharmacy #1 333 9th Street Oakland 94607 175 6 6
New Oakland Pharmacy #2 388 9th Street #108 Oakland 94607 752 24 24
Piedmont Police Department 403 Highland Avenue Piedmont 94611 582 22 22
San Leandro Hospital 13855 East 14th Street San Leandro 94578 343 13 13
Teds Drugs 27453 Hesperian Hayward 94545 756 26 26
Tennyson Pharmacy 589 W Tennyson Hayward 94544 619 23 23
University Health Service Pharmacy 2222 Bancroft Ave, Rm 1115 Berkeley 94702 320 12 12
Wellspring Pharmacy 4184 C Piedmont Avenue Oakland 94611 638 22 22
TOTALS 25,256 838 844
Table 2: Sharps Kiosk Collection Data
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Appendix C
Sharps Household Hazardous Waste Facilities
SITE ADDRESS CITY ZIP POUNDS CONTAINERS PICK-
UPS
Fremont Facility 41149 Fremont Blvd Fremont 94536 3,458 93 22
Hayward Facility 201 West Winton Ave Hayward 94545 2,465 62 10
Oakland Facility 210 East 7th St Oakland 94607 5,923 146 10
Livermore Facility 5584 La Ribera St Livermore 94550 3,495 88 10
TOTALS 15,341 389 52
Table 3: Sharps Household Hazardous Waste Facilities
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Appendix D
Sharps Mail-Back Services
The number of Sharps Containers provided to Residents and returned.
RESIDENTIAL MAIL-BACK SERVICES PACKAGES DISTRIBUTED PACKAGES RETURNED
Sharps Mail-Back Packages 127 23
Table 4: Sharps Mail-Back Services
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Appendix E
Sharps Take-Back Events
Sharps Take-Back Events performed during the Reporting Period.
DATE SITE CITY POUNDS CONTAINERS
05/05/2019 San Leandro Public Works San Leandro 169 6
05/19/2019 Alameda County Fairground Pleasanton 127 4
06/23/2019 Golden Gate Fields Albany 135 4
07/21/2019 Oakland Coliseum Oakland 137 4
08/03/2019 Canyon Middle School Recycles Day Castro Valley 197 5
09/08/2019 Alameda Point Alameda 207 5
10/13/2019 Golden Gate Fields Albany 71 2
TOTALS 1,043 30
Table 5: Sharps Take-Back Events
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Appendix F
Sharps Transporters
NAME ADDRESS
Clean Harbors Environmental Services 42 Longwater Drive, Norwell, MA 02061
Daniels Sharpsmart Inc. 1340 Grandview Parkway, Sturtevant, WI 53177
Medsharps, LLC 17340 Bell North Drive, Schertz, TX 78154
Sharps Solutions, LLC 3563 Investment Blvd, Suite 6, Hayward, CA 94545
Union Pacific Rail Road Company 1400 Douglas Street, Omaha, NE 68179
United States Postal Service 475 L’Enfant Plaza SW, Washington, DC 20260
Table 6: Sharps Transporters
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Appendix G
Sharps Disposal Facilities
NAME ADDRESS
American Avenue Disposal Site 18950 W American Avenue, Kerman, CA 93630
Clean Harbors - Aragonite2 11600 N Aptus Road, Aragonite, UT 84029
Curtis Bay Energy, LP3 3200 Hawkins Point Road, Baltimore, MD 21226
Daniels Sharpsmart Inc. 4144 East Therese Avenue, Fresno, CA 93725
Medsharps, LLC 17340 Bell North Drive, Schertz, TX 78154
Tessman Road Landfill 7000 E IH 10, San Antonio, TX 78219
Table 7: Sharps Disposal Facilities
2 Vendor deviation for one sharps kiosk collection container sent to a permitted disposal facility (hazardous waste
incinerator).
3 Vendor deviation for two sharps kiosk collection containers sent to a permitted disposal facility (medical waste
incinerator).
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Appendix H
Safety and Security Report
Event: Vendor reported a Sharps mail-back package stopped tracking in the United States
Postal Service (USPS) tracking system.
Date: March, 2019
Description: Vendor reported that a 1.4 quart Sharps mail-back package, returned from a
Resident, was entered into the USPS system and was scanned through two USPS shipping
points. The package was subsequently identified as lost in the USPS online tracking system on
October 19, 2018. The Vendor reported filing a search request on October 19, 2018, and began
working with multiple USPS personnel to locate the package. The work with USPS personnel
occurred from October 2018 through March 2019 in an effort to locate the package. USPS
notified the Vendor in March 2019 that the search for the package was discontinued and the
package was considered lost.
Corrective Action Taken: The Vendor continues to actively monitor USPS shipment tracking
information. MED-Project and the Vendor also review Sharps mail-back package shipment
metrics weekly to monitor for potential shipping deviations.
25
Appendix I
MED-Project Website Pages
A representative sample of MED-Project website pages for the County during the Reporting
Period.
Figure 2: MED-Project Website Landing Page (December 2019)
26
Figure 3: MED-Project Website Check the Package Page (December 2019)
27
Figure 4: MED-Project Website Convenient Locations Page (December 2019)
28
Figure 5: MED-Project Website Mail-Back Page (December 2019)
29
Figure 6: MED-Project Website Take-Back Events Page (December 2019)
30
Figure 7: MED-Project Website In-Home Disposal Page (December 2019)
31
Figure 8: MED-Project Website MEDinfo Page (December 2019)
32
Figure 9: MED-Project Website MEDfaq Page (December 2019)
33
Figure 10: MED-Project Website Contact Page (December 2019)
34
Appendix J
Website Statistics
The total number of website visits, by page, for both Alameda Unwanted Medicine and Sharps
Programs.
WEB PAGE NAME WEB PAGE URL VISITS
Home Page https://med-project.org/locations/alameda/ 27,856
Convenient Locations https://med-project.org/locations/alameda/convenient-locations/ 6,512
Mail Back https://med-project.org/locations/alameda/mail-back/ 1,023
MEDinfo https://med-project.org/locations/alameda/medinfo/ 417
Contact https://med-project.org/locations/alameda/contact/ 220
MEDfaq https://med-project.org/alameda/alameda/medfaq/ 332
Check the Package https://med-project.org/locations/alameda/package/ 510
Take-Back Events https://med-project.org/locations/alameda/events/ 740
In-Home Disposal https://med-project.org/locations/alameda/disposal/ 636
Table 8: MED-Project Website Statistics
35
Appendix K
MED-Project Sharps Brochures and Posters
Figure 11: MED-Project Brochure Front (English)
36
Figure 12: MED-Project Brochure Back (English)
37
Figure 13: MED-Project Brochure Front (Spanish)
38
Figure 14: MED-Project Brochure Back (Spanish)
39
Figure 15: MED-Project Brochure Front (Chinese)
40
Figure 16: MED-Project Brochure Back (Chinese)
41
Figure 17: MED-Project Brochure Front (Tagalog)
42
Figure 18: MED-Project Brochure Back (Tagalog)
43
Figure 19: MED-Project Brochure Front (Vietnamese)
44
Figure 20: MED-Project Brochure Back (Vietnamese)
45
Figure 21: MED-Project Sharps Poster 4
4 Posters were available in all required languages, English was the only language requested by Kiosk Drop-Off Sites.
46
Appendix L
Brochure and Poster Distribution
Kiosk Drop-Off Sites that received a brochure and a poster during the reporting period.
SITE ADDRESS CITY ZIP
Alameda Hospital 2070 Clinton Ave Alameda 94501
Capsule Pharmacy 2557 Mowry Avenue Fremont 94538
Highland Hospital Outpatient Pharmacy 1411 East 31st Street Oakland 94602
Kaiser Permanente Dublin MOB Pharmacy #061 3100 Dublin Blvd Dublin 94568
Kaiser Permanente Pharmacy #241 3000 Los Positas Livermore 94551
Kaiser Pleasanton South #471 3100 Dublin Boulevard Dublin 94568
Piedmont Police Department 403 Highland Avenue Piedmont 94611
San Leandro Hospital 13855 East 14th Street San Leandro 94578
Tennyson Pharmacy 589 W. Tennyson Hayward 94544
Wellspring Pharmacy 4184 C Piedmont Avenue Oakland 94611
Table 9: Brochure and Poster Distribution
47
Appendix M
Social Media and Promotion Activity
Social Media Posts
TYPE DATE SUBJECT PUBLICATION
/ STATION
Social Media Post 02/22/2019 Announce Sharps - Generic Post Facebook
Social Media Post 02/22/2019 Announce Sharps - Generic Post Twitter
Social Media Post 02/27/2019 Announce Sharps - Generic Post Facebook
Social Media Post 02/27/2019 Announce Sharps - Generic Post Twitter
Social Media Post 03/01/2019 Announce Sharps - Generic Post Facebook
Social Media Post 03/01/2019 Announce Sharps - Generic Post Twitter
Social Media Post 03/07/2019 Announce Sharps - Generic Post Facebook
Social Media Post 03/07/2019 Announce Sharps - Generic Post Twitter
Social Media Post 03/14/2019 Announce Sharps - Generic Post Facebook
Social Media Post 03/14/2019 Announce Sharps - Generic Post Twitter
Social Media Post 05/01/2019 Announce Sharps - Generic Post Facebook
Social Media Post 05/01/2019 Announce Take-Back Event - San Leandro HHW Facebook
Social Media Post 05/01/2019 Announce Sharps - Generic Post Twitter
Social Media Post 05/01/2019 Announce Take-Back Event - San Leandro HHW Twitter
Social Media Post 05/08/2019 Announce kiosk at CVS/PHARMACY #0414 Facebook
Social Media Post 05/08/2019 Announce kiosk at CVS/PHARMACY #0414 Twitter
Social Media Post 05/09/2019 Announce kiosk at CVS/PHARMACY #10119 Facebook
Social Media Post 05/09/2019 Announce kiosk at CVS/PHARMACY #10119 Twitter
Social Media Post 05/15/2019 Announce kiosk at CVS/PHARMACY #0816 Facebook
Social Media Post 05/15/2019 Announce kiosk at CVS/PHARMACY #0816 Twitter
48
TYPE DATE SUBJECT PUBLICATION
/ STATION
Social Media Post 05/16/2019 Announce kiosk at CVS PHARMACY #10199 Facebook
Social Media Post 05/16/2019 Announce kiosk at CVS PHARMACY #10199 Twitter
Social Media Post 05/22/2019 Announce kiosk at CVS/PHARMACY #09678 Facebook
Social Media Post 05/22/2019 Announce kiosk at CVS/PHARMACY #09678 Twitter
Social Media Post 05/23/2019 Announce kiosk at CVS/PHARMACY #09635 Facebook
Social Media Post 05/23/2019 Announce kiosk at CVS/PHARMACY #09635 Twitter
Social Media Post 05/29/2019 Announce Sharps - Generic Post Facebook
Social Media Post 05/29/2019 Announce Sharps - Generic Post Twitter
Social Media Post 05/30/2019 Announce kiosk at CVS/PHARMACY #0331 Facebook
Social Media Post 05/30/2019 Announce kiosk at CVS/PHARMACY #0331 Twitter
Social Media Post 06/06/2019 Announce Sharps - Generic Post Facebook
Social Media Post 06/06/2019 Announce Sharps - Generic Post Twitter
Social Media Post 06/13/2019 Announce kiosk at Mission Pharmacy Facebook
Social Media Post 06/13/2019 Announce kiosk at Mission Pharmacy Twitter
Social Media Post 06/19/2019 Announce kiosk at UNIVERSITY PHARMACY (UC Berkeley) Facebook
Social Media Post 06/19/2019 Announce kiosk at UNIVERSITY PHARMACY (UC Berkeley) Twitter
Social Media Post 06/20/2019 Announce Sharps - Generic Post Facebook
Social Media Post 06/20/2019 Announce Sharps - Generic Post Twitter
Social Media Post 06/26/2019 Announce Sharps - Generic Post Facebook
Social Media Post 06/26/2019 Announce Sharps - Generic Post Twitter
Social Media Post 06/27/2019 Announce Sharps - Generic Post Facebook
Social Media Post 06/27/2019 Announce Sharps - Generic Post Twitter
Social Media Post 07/02/2019 Announce Sharps - Generic Post Facebook
Social Media Post 07/02/2019 Announce Sharps - Generic Post Twitter
49
TYPE DATE SUBJECT PUBLICATION
/ STATION
Social Media Post 07/03/2019 Announce Sharps - Generic Post Facebook
Social Media Post 07/03/2019 Announce Sharps - Generic Post Twitter
Social Media Post 07/07/2019 Announce Sharps - Generic Post Facebook
Social Media Post 07/07/2019 Announce Sharps - Generic Post Twitter
Social Media Post 07/11/2019 Announce kiosk at Capsule Pharmacy Facebook
Social Media Post 07/11/2019 Announce kiosk at Capsule Pharmacy Twitter
Social Media Post 07/14/2019 Announce kiosk at CVS/PHARMACY # 10121 Facebook
Social Media Post 07/14/2019 Announce kiosk at CVS/PHARMACY # 10121 Twitter
Social Media Post 07/18/2019 Announce kiosk at Teds Drugs Facebook
Social Media Post 07/18/2019 Announce kiosk at Teds Drugs Twitter
Social Media Post 07/25/2019 Announce kiosk at Kaiser PERMANENTE PHARMACY #241 Facebook
Social Media Post 07/25/2019 Announce kiosk at Kaiser PERMANENTE PHARMACY #241 Twitter
Social Media Post 07/28/2019 Announce kiosk at CVS PHARMACY #10924 Facebook
Social Media Post 07/28/2019 Announce kiosk at CVS PHARMACY #10924 Twitter
Social Media Post 08/01/2019 Announce kiosk at CVS PHARMACY #10924 Facebook
Social Media Post 08/01/2019 Announce kiosk at CVS PHARMACY #10924 Twitter
Social Media Post 08/04/2019 Announce Sharps - Generic Post Facebook
Social Media Post 08/04/2019 Announce Sharps - Generic Post Twitter
Social Media Post 08/08/2019 Announce kiosk at New Oakland Pharmacy #1 Facebook
Social Media Post 08/08/2019 Announce kiosk at New Oakland Pharmacy #1 Twitter
Social Media Post 08/11/2019 Announce kiosk at CVS/PHARMACY #09957 Facebook
Social Media Post 08/11/2019 Announce kiosk at CVS/PHARMACY #09957 Twitter
Social Media Post 08/15/2019 Announce kiosk at CVS/PHARMACY #09494 Facebook
Social Media Post 08/15/2019 Announce kiosk at CVS/PHARMACY #09494 Twitter
50
TYPE DATE SUBJECT PUBLICATION
/ STATION
Social Media Post 08/18/2019 Announce Sharps - Generic Post Facebook
Social Media Post 08/18/2019 Announce Sharps - Generic Post Twitter
Social Media Post 08/22/2019 Announce Sharps - Generic Post Facebook
Social Media Post 08/22/2019 Announce Sharps - Generic Post Twitter
Social Media Post 08/26/2019 Announce Sharps - Generic Post Facebook
Social Media Post 08/26/2019 Announce Sharps - Generic Post Twitter
Social Media Post 08/30/2019 Announce kiosk at CVS/PHARMACY #09904 Facebook
Social Media Post 08/30/2019 Announce kiosk at CVS/PHARMACY #09904 Twitter
Social Media Post 09/01/2019 Announce kiosk at Haller's Pharmacy and Medical Supply Facebook
Social Media Post 09/01/2019 Announce kiosk at Haller's Pharmacy and Medical Supply Twitter
Social Media Post 09/05/2019 Announce kiosk at New Oakland Pharmacy #2 Facebook
Social Media Post 09/05/2019 Announce kiosk at New Oakland Pharmacy #2 Twitter
Social Media Post 09/08/2019 Announce Sharps - Generic Post Facebook
Social Media Post 09/08/2019 Announce Sharps - Generic Post Twitter
Social Media Post 09/11/2019 Announce kiosk at CVS/PHARMACY #9099 Facebook
Social Media Post 09/11/2019 Announce kiosk at CVS/PHARMACY #9099 Twitter
Social Media Post 09/15/2019 Announce kiosk at Piedmont PD Facebook
Social Media Post 09/15/2019 Announce kiosk at Piedmont PD Twitter
Social Media Post 09/19/2019 Announce kiosk at CVS/PHARMACY #09378 Facebook
Social Media Post 09/19/2019 Announce kiosk at CVS/PHARMACY #09378 Twitter
Social Media Post 09/22/2019 Announce kiosk at Wellspring Pharmacy Facebook
Social Media Post 09/22/2019 Announce kiosk at Wellspring Pharmacy Twitter
Social Media Post 09/26/2019 Announce Sharps - Generic Post Facebook
Social Media Post 09/26/2019 Announce Sharps - Generic Post Twitter
51
TYPE DATE SUBJECT PUBLICATION
/ STATION
Social Media Post 09/29/2019 Announce kiosk at CVS/PHARMACY #09397 Facebook
Social Media Post 09/29/2019 Announce kiosk at CVS/PHARMACY #09397 Twitter
Social Media Post 10/01/2019 Announce Sharps - Generic Post Facebook
Social Media Post 10/01/2019 Announce Sharps - Generic Post Twitter
Social Media Post 10/03/2019 Announce Sharps - Generic Post Facebook
Social Media Post 10/03/2019 Announce Sharps - Generic Post Twitter
Social Media Post 10/06/2019 Announce kiosk at CVS/PHARMACY #09876 Facebook
Social Media Post 10/06/2019 Announce kiosk at CVS/PHARMACY #09876 Twitter
Social Media Post 10/10/2019 Announce kiosk at CVS/PHARMACY #8431 Facebook
Social Media Post 10/10/2019 Announce kiosk at CVS/PHARMACY #8431 Twitter
Social Media Post 10/13/2019 Announce kiosk at CVS/PHARMACY #3024 Facebook
Social Media Post 10/13/2019 Announce kiosk at CVS/PHARMACY #3024 Twitter
Social Media Post 10/17/2019 Announce kiosk at Kaiser HEALTH PLAN SOUTH 1 PHY 471 Facebook
Social Media Post 10/17/2019 Announce kiosk at Kaiser HEALTH PLAN SOUTH 1 PHY 471 Twitter
Social Media Post 10/20/2019 Announce Sharps - Generic Post Facebook
Social Media Post 10/20/2019 Announce Sharps - Generic Post Twitter
Social Media Post 11/03/2019 Announce kiosk at CVS/PHARMACY #09876 Facebook
Social Media Post 11/03/2019 Announce kiosk at CVS/PHARMACY #09876 Twitter
Social Media Post 11/07/2019 Announce kiosk at CVS/PHARMACY #8431 Facebook
Social Media Post 11/07/2019 Announce kiosk at CVS/PHARMACY #8431 Twitter
Social Media Post 11/10/2019 Announce Sharps - Generic Post Facebook
Social Media Post 11/10/2019 Announce Sharps - Generic Post Twitter
Social Media Post 11/14/2019 Announce Sharps - Generic Post Facebook
Social Media Post 11/14/2019 Announce Sharps - Generic Post Twitter
52
TYPE DATE SUBJECT PUBLICATION
/ STATION
Social Media Post 11/17/2019 Announce Sharps - Generic Post Facebook
Social Media Post 11/17/2019 Announce Sharps - Generic Post Twitter
Social Media Post 11/21/2019 Announce Sharps - Generic Post Facebook
Social Media Post 11/21/2019 Announce Sharps - Generic Post Twitter
Social Media Post 11/24/2019 Announce kiosk at CVS/PHARMACY #09622 Facebook
Social Media Post 11/24/2019 Announce kiosk at CVS/PHARMACY #09622 Twitter
Social Media Post 12/01/2019 Announce Sharps - Generic Post Facebook
Social Media Post 12/01/2019 Announce Sharps - Generic Post Twitter
Social Media Post 12/05/2019 Announce Sharps - Generic Post Facebook
Social Media Post 12/05/2019 Announce Sharps - Generic Post Twitter
Social Media Post 12/08/2019 Announce Sharps - Generic Post Facebook
Social Media Post 12/08/2019 Announce Sharps - Generic Post Twitter
Social Media Post 12/12/2019 Announce Sharps - Generic Post Facebook
Social Media Post 12/12/2019 Announce Sharps - Generic Post Twitter
Social Media Post 12/15/2019 Announce kiosk at CVS/PHARMACY #09622 Facebook
Social Media Post 12/15/2019 Announce kiosk at CVS/PHARMACY #09622 Twitter
Social Media Post 12/19/2019 Announce kiosk at Capsule Pharmacy Facebook
Social Media Post 12/19/2019 Announce kiosk at Capsule Pharmacy Twitter
Social Media Post 12/22/2019 Announce kiosk at CVS/PHARMACY # 10121 Facebook
Social Media Post 12/22/2019 Announce kiosk at CVS/PHARMACY # 10121 Twitter
Social Media Post 12/29/2019 Announce kiosk at Teds Drugs Facebook
Social Media Post 12/29/2019 Announce kiosk at Teds Drugs Twitter
Table 10: Social Media Posts
53
Email Blast Activity
Email blasts sent to community contacts.
TYPE DATE SUBJECT
Email Blast 03/22/2019 Medication Disposal Program Available in your Community
Email Blast 04/16/2019 Save the Date – Take-Back Event Announcement
Email Blast 07/17/2019 Save the Date – Take-Back Event Announcement
Email Blast 10/18/2019 Medication Disposal Program Available in your Community
Email Blast 12/20/2019 Medication Disposal Program Available in your Community
Table 11: Email Blast Activity
54
MED-Project Website Posts
TYPE DATE AD PAGE PUBLICATION /
STATION
OUTREACH
ACTIVITY
Website Post 05/05/2019 Event Post – San Leandro Public Works MED-Project Website Event Post
Website Post 05/19/2019 Event Post – Alameda County Fairgrounds MED-Project Website Event Post
Website Post 06/23/2019 Event Post – Golden Gate Fields MED-Project Website Event Post
Website Post 07/21/2019 Event Post – Oakland Coliseum MED-Project Website Event Post
Website Post 10/13/2019 Event Post – Golden Gate Fields MED-Project Website Event Post
Table 12: MED-Project Website Posts
55
Appendix N
Media Outreach Summary
The reach percentage calculation is based on 2010 U.S. Census population data for those over
the age of 18 years and the impressions and/or readership totals for each of the media
campaigns.
MEDIA
CHANNEL
START
DATE LENGTH PUBLICATION / STATION FREQUENCY REACH
Print 03/01/2019 1 month Your Town Monthly (Livermore) 1 8.50%
Print 03/26/2019 1 month Your Town Monthly (Pleasanton) 1 10.70%
Print 05/28/2019 1 month Your Town Monthly (Pleasanton 1 10.70%
Print 06/28/2019 1 month Your Town Monthly (Livermore) 1 8.50%
Print 06/28/2019 1 month Your Town Monthly (Livermore) 1 8.50%
Digital5 08/11/2019 3 weeks EasyBayTimes.com 1 4.30%
Print 10/04/2019 4 weeks Castro Valley Times 4 4.81%
Print 10/05/2019 4 weeks San Leandro Times 4 8.23%
Digital 10/28/2019 5 weeks Multiple Publishers 2.3 43.61%
Print 11/01/2019 5 weeks East Bay Times (EBT)/Oakland Tribune 5 1.62%
Print 11/01/2019 5 weeks EBT/Fremont Argus 5 1.82%
Print 11/01/2019 5 weeks EBT/Hayward Daily Review 5 1.35%
Print 12/13/2019 3 weeks EBT/The Montclarion 3 2.22%
Print 12/13/2019 3 weeks EBT/The Piedmonter 3 0.45%
Print 12/20/2019 2 weeks EBT/Alameda Journal 2 1.60%
Table 13: Media Outreach Summary
5 Digital campaigns are designed to reach the target audience as defined by the County and reach audiences via
multiple websites.