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Alameda County
Emergency Medical Services Agency
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Trauma System Marketing and Advertising By Trauma
Centers and Prehospital Care Providers
Effective: 8/24/2023
Review: 8/24/2026
Approved: Link to Record of Revisions and Approvals
I. Purpose
This policy establishes the direction for assuring all trauma centers and
prehospital care providers abide by marketing and advertising restrictions for
trauma services specified by State Law and Regulations
II. Definitions
a. "Trauma care system" or "trauma system" or "inclusive trauma care system'
means a system that is designed to meet the needs of all injured patients. The
system shall be defined by the local EMS agency in its trauma care system plan.
b. "Trauma center" or "designated trauma center" means a licensed hospital,
accredited by the Joint Commission on Accreditation of Healthcare Organizations,
which has been designated as a Level I, II, III, or IV trauma center and/or Level I or
II pediatric trauma center by the local EMS agency.
c. "Prehospital care provider" means any public or private agency or business and
its employees, paid or volunteer, engaged in providing life protection and/or support
services in the prehospital care setting.
III. Authorized Advertising
a. Only Alameda County EMS designated trauma centers may advertise as being a
"trauma center," "trauma care provider”, or use similar language in their signage,
printed materials, and information disseminated to the public.
b. The trauma center designation level of the facility shall be included in all signage,
printed materials, or information disseminated to the public where "trauma center,"
"trauma facility," "trauma hospital," "trauma care provider," or similar language is
used.